Individually, veterinary clinics may have limited marketing budgets. Together, we can launch full-scale marketing campaigns that support individual veterinary clinics and pet owners.
Marketing
Individually, veterinary clinics may have limited marketing budgets. Together, we can launch full-scale marketing campaigns that support individual veterinary clinics and pet
owners.
MNAHF plans to launch large-scale quarterly marketing campaigns centered around one general theme. During each month of that quarter, we will focus on delivering micro- campaigns centered around specific topics.
For example, the large-scale quarterly campaign may be on the topic of annual examinations. The monthly micro-campaigns may target why annual exams are important, the importance of dental care or vaccinations for pets, and why year-round preventatives are recommended by veterinarians.
Our micro-campaign marketing strategies will include a mix of digital advertising, downloadable content (differing ones for veterinary clinics and pet owners), blog posts, and social media. We will also utilize public relations initiatives, reaching out to local news outlets with press releases and interview opportunities.
As we grow through the support of our donors, we will mix in larger-scale marketing initiatives, including billboards, radio advertising, and event sponsorship targeted to pet owners encouraging them to visit their local veterinarian with questions and to schedule an appointment.